Think about the last time you held a party or event. Whether it was a small gathering of friends for your birthday or a major charity ball for your nonprofit organization, how did your invitees know to attend? Did you give them a phone call, send out invitations, or perhaps simply tell them by word of mouth? Now consider that party again and ask yourself: how would any guests have known to come if you hadn’t alerted them with your own form of advertisement?
For that very reason, marketing your nonprofit fundraising events is extremely important to its success and the overall success of the company. While you can be sure that your employees, volunteers, and dedicated followers will show up no matter what, you want the community at large to know about your cause and how they can help to meet your fundraising goals.
From your favorite nonprofit event planner in Orlando, here are a few great ways to promote your upcoming event:
- Create a Facebook event. According to a recent survey by Pew, 83% of the 1.34 billion Facebook users worldwide access the social media site through their smartphones. In that sense, creating a social media meetup or event and sending it out to important attendees is one of the fastest and most direct ways to invite community members to your event. Whether you create it from a personal or a business page, you’ll be able to send your responding guests reminders, inform your attendees of the venue location and time, and even post pictures for the group to access.
- Send out save the date cards. There’s absolutely nothing wrong with the old fashioned way, and save the date cards in beautiful stationery is a great way to make an impression on your invitees. It’s best to send these out about five months in advance of your intended date and include the date, time, location, your cause, and instructions on how to register (or a notification about when the registration is arriving). It might be a good idea to include your event’s hashtag or an invitation to join your organization’s social media community.
- Generate a few press releases. Press releases, which are simple and often inexpensive to distribute online, give short, to-the-point details about your upcoming event, and may even include a few pictures. This is a great way to let the general public know about your event and your organization–you may even catch the attention of a generous benefactor who hadn’t known about your cause before. Give readers the option to visit your website or join an online community.
In today’s digital world, there are a number of (often free) ways to get your organization’s name where it needs to be. However, there’s something to be said about traditional methods of promotion, as they can make for elegant marketing tools. If you need some suggestions or coaching on promoting your fundraiser, get in touch with the nonprofit event planner in Orlando at An Affair of Excellence. Call (407) 902-6657 to schedule your free consultation today.